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Exc

Swipe!

Lingjun Kong

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This long horizontal image can be used as an Instagram swipe bait. Or, in our case it was used as a pagination in the signup/login flow in the ShopBack app.

ShopBack has a new look!

Lingjun Kong

Artboard 2.png

We just revamped the ShopBack App. The new app has a new architecture that would power us to cater for greater needs in future. Lot's of good things to come! Woohoo!

If you do not know about ShopBack, it is a cashback shopping platform in South East Asia, that recommends the best deals and stores to you with cash rewards. Checkout the app on Playstore and App Store

Category Icons

Lingjun Kong

Category icons used in our mobile app. We minimalized the styles and shapes so that they are easily recognizable when placed 5 in one row on the mobile screen.

App onboarding

Lingjun Kong

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An old prototype for app onboarding and signup login.

The goal of each revamp of onboarding flow is to ease the education learning curve and accelerate signup journey without compromising on trust building.

We had made efforts to simplify both feature walkthrough and signup/login flow.

Checkout my article on An Error-free On-boarding Flow

App Opening

Lingjun Kong

A while ago we tried something different for app onboarding. Rather than the traditional horizontal swipable feature walkthrough, which requires multiple tapping to go through, we simplified the interaction with this animated logo display, and one tap to "Get Started".

ShopBack is a cashback shopping platform in South East Asia, that recommends the best deals and stores to you with cash rewards. Checkout the app on Playstore and App Store

    Get Cashback in 3 ways

    Lingjun Kong

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    Playing with old unused illustrations.

    ShopBack is a Cashback tool which awards you with cash when you shop online through it. It can be accessed through: 
    - Website: Click through from ShopBack website to redirect to an online merchant, shop as normal to get Cashback
    - App: ShopBack mobile app creates a seamless experience for you to shop with Cashback on the go. Available on iOS and Android. 
    - Extension: ShopBack Buddy is the browser extension that reminds you to use ShopBack when you shop online. Never worry about missing a good deal.

    Empty state

    Lingjun Kong

    Things to note when designing for empty state: 
    1. Have some graphic that makes the situation less disappointing. Talk with a fun personality if you can. 
    2. Avoid user-unfriendly words like " cannot" "unable" "fail 😱" "error 😱" "wrong 😱" . 
    3. Be reasonable. Explain possible reasons. 
    4. Be helpful. Suggest solutions. 
    5. Be straightforward. Give one and only one button that most likely can get out from here.

    Udoc Web Project

    Lingjun Kong

    Mockup for a web project that I did a while ago. It was not used though. 

    To create a simple, flat style, light colors and less graphic elements are used.

    playground - empty.png